As Art Director, I led the creative direction and campaign execution for Penalty Box Radio, a fast-growing media platform centered around hockey culture and commentary. The goal was to elevate the brand’s identity and market presence—transforming it from a niche outlet into a dynamic, recognizable voice in sports media.

I developed a refreshed brand look and feel, including new logo treatments, visual language, and social media templates that aligned with the tone of hockey audiences—edgy, energetic, and fast-paced. The campaign spanned digital graphics, podcast art, merchandise design, and social channel integration, helping to expand the brand’s reach and audience engagement.

Throughout the project, I collaborated closely with the show's founders and broadcast partners to ensure every touchpoint—from live show promotions to merchandise drops—felt cohesive and intentional. The campaign helped solidify Penalty Box Radio’s visual identity, increasing brand credibility and fan recognition both online and in person at games and events.