Music City Bowl Campaign

Successfully led creative for a nationally broadcast NCAA bowl sponsorship, producing a cohesive multi-channel campaign that reached over 5 million viewers and elevated brand visibility across print, digital, and in-stadium media.

As Art Director at Franklin American Mortgage, I led the concept, development, and execution of the company’s national sponsorship campaign for the Franklin American Mortgage Music City Bowl—one of the most high-profile brand activations in the company's history.

I developed the campaign’s visual identity and headline message, then translated that creative across a wide range of deliverables, including digital advertising, stadium signage, social content, print materials, and live broadcast graphics. The campaign required rapid coordination between internal stakeholders, creative vendors, and event organizers—all under strict NCAA brand guidelines and a fast-moving event schedule.

From kick-off to final whistle, the creative maintained a consistent tone and visual presence that amplified the brand’s positioning as a trusted, energetic financial partner. The campaign was praised for its polish, cohesion, and visibility—demonstrating the strength of in-house creative leadership at scale.

The Challenge:

Franklin American Mortgage was the title sponsor of the Music City Bowl, a major NCAA event with national attention and multi-channel visibility. The challenge was to maximize brand impact and audience engagement across print, digital, and in-stadium experiences—all within a compressed event window.

The Work:

As Art Director, I led the creative direction and execution of the campaign across all channels. I concepted the hero message, developed a full visual identity, and coordinated production across print, digital ads, signage, social, and broadcast graphics. This required rapid, cross-functional coordination and direct collaboration with bowl organizers and internal teams under tight timelines.

The Impact:

The campaign elevated the company’s visibility during a nationally televised event with over 5 million viewers. The creative was praised for its cohesion, clarity, and energy—effectively positioning Franklin American Mortgage as a trusted, dynamic brand in front of a diverse, nationwide audience.